How we use your personal data
We use your personal data to try and provide you with the ultimate Dream Bingo experience whilst ensuring we meet regulatory requirements, legal obligations and business related requirements. We process your personal data for the purposes of:
- Creating your account and providing you with gambling services;
We use your personal data such as your name, DOB and email address to help set up your account and, if necessary, to contact you (according to your preferences) via your registered contact information in connection with the management and operation of your account.
We also use your personal data such as your device type, location and browser preferences to manage your account. We want to ensure that you can see the best version of Dream Bingo on your device and are authorised to use Dream Bingo in your current location. We do this based on our legal obligations and legitimate interests to provide you services.
- Ensuring our Websites function correctly and identifying any technical issues;
As we want to give our customers the ultimate Dream Bingo experience, we may also use your personal data to help with internal research and development, internal testing of the products and to help diagnose system issues and make content and service improvements to the website. This processing is required for the legal obligations and legitimate interests of Dream Bingo.
- Ensuring you gamble responsibly;
Dream Bingo is committed to ensuring that you gamble responsibly. So, to abide by legal obligations we will process your data to provide you with a safe environment to gamble, as well as to monitor you for potential at-risk behaviour.
We may share some of your personal data, including your first name, last name, DOB and address with a Credit Reference Agency (TransUnion) so that we can carry out an affordability check on you, in certain circumstances. This check may leave a search footprint, but please note that this will not affect your credit score. For any further information about how TransUnion holds and uses your information please click here.
- Identifying and verifying customers;
This includes the identification and verification of individuals under anti-money laundering legislation, ensuring customers are over 18 and to comply with responsible gambling rules and initiatives. To verify your age and the details that you registered your account with, we may disclose such information to approved third parties with many safeguards in place. This is required to meet our legal obligations.
- Legal and regulatory obligations;
We are required to process and retain your personal data including but not limited to your name, account number, date of birth and location to prevent fraudulent activity, to detect and/or investigate crimes, and to ensure responsible gambling. Additionally, we may also process your personal data to meet our internal and external reporting requirements. This is required to meet our legal obligations.
Dependent on your marketing preferences, we will use your personal data to send you information by the contact methods you authorise us to use about our brands, products, competitions, prizes and offers for the purpose of marketing Betway's Services to you.
You can choose not to receive marketing/promotional material at any time by managing your marketing preferences via My Account. We also provide you with the opportunity to opt out by reply in every marketing message we send.
If you have opted out of receiving marketing communications from us, we will take all reasonable steps to ensure you no longer receive promotional material about Betway. We may however still send you transactional emails, relating to the maintenance of, and changes to, your account.
The information we send you about bonuses, promotions and markets is based on our legitimate interest.
Dream Bingo has various policies and procedures designed to detect and prevent criminal activity. This includes fraud detection and our Anti-Money Laundering programme. We carry out this processing to comply with our legal obligations.
- Processing your online financial and wagering transactions;
We need to use your personal data such as your account details, payment type(s), deposit method(s) and wager history to allow you to deposit and withdraw, and for our regulatory reporting. This is to comply with our Terms and Conditions and legal obligations.
- Profiling and your preferences;
Dream Bingo will create new personal data about you by processing your data including but not limited to your betting and gameplay behaviour, interests, location and age to develop new features, functionality, products and services that are tailored to you. This will help us to ensure that:
- the technical help you may need is in line with the device that you use, and
- the promotions you receive are in line with your preferences, and
- the customer support you receive is in line with your jurisdiction.
Additionally, Dream Bingo researches your preferences to develop new features, functionality, products and services. This is in our legitimate interests. Additionally, this profiling is in our legal interests, as profiling of your personal data is for reasons such as meeting our legal requirements with regards to anti-money laundering, age verification, prevention of fraud, sports integrity and responsible gambling.
We review customer profile and betting data for the purposes of enforcing our terms and conditions managing our financial liabilities and risk on events and markets. For more information please see section 7 of the General Terms and Conditions. This is both to comply with our legitimate interest and legal obligations.